Case Acceptance in the Modern Dental Practice focuses on that very issue and clearly outlines a number of scenarios to help you break down barriers through effectively communicating the value of dentistry with each patient. Each individual that sits in your chair will require a unique style of communication, and this is predicated on far more than the patient’s personality. You have to know your patient and the many factors involved that may make a successful interaction harder to achieve. The findings and insights in this book - based on Dr. Frank Spear’s real-world experience and Adam McWethy’s extensive patient-focused research - will become your key to better understanding your patients in your mission to unlock greater case acceptance, improve practice growth and increase profitability.