The Taylor Swift Effect

Taylor Swift is the ultimate influencer. From her hair, makeup, and clothes, to the kinds of events she goes to, everything she wears and does is news. In 2023 and 2024, her influence become most evident as she appeared at NFL games, causing ticket and merchandise sales to increase simply because of her presence. This book looks at the many ways Taylor has affected the world around her, from boosting the U.S. economy through her tour to perpetuation of the idea of a "girl squad." Fact boxes, quote boxes, and a dynamic layout engage readers with the age-appropriate content about their favorite star.