Consuming Images: Film Art and the American Television Commercial

Gary D Rhodes,Robert Singer

Consuming Images: Film Art and the American Television Commercial
Format
Hardback
Publisher
Edinburgh University Press
Country
United Kingdom
Published
31 January 2020
Pages
208
ISBN
9781474460682

Consuming Images: Film Art and the American Television Commercial

Gary D Rhodes,Robert Singer

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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