International and Cross-Cultural Business Research

Jean-Claude Usunier,Hester van Herk,Julie Anne Lee

International and Cross-Cultural Business Research
Format
Paperback
Publisher
SAGE Publications Ltd
Country
United Kingdom
Published
27 April 2017
Pages
200
ISBN
9781473975897

International and Cross-Cultural Business Research

Jean-Claude Usunier,Hester van Herk,Julie Anne Lee

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

Language and the role of the dominant culture
Design and implementation
Methodological issues
Strategies for improving its relevance within international business.

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.