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Home / Music Entrepreneurship
Music Entrepreneurship
Paperback

Music Entrepreneurship

Allan Dumbreck (Senior Lecturer, University of the West of Scotland, UK),Gayle McPherson (Professor of Events and Cultural Policy, University of the West of Scotland, UK)
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The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it’s not an easy territory to navigate or get a handle on.

Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

The value of the music industries

Recorded music

Live events

Branding in music

Artist management

Digital distribution

Read More
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MORE INFO
Format
Paperback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
17 December 2015
Pages
336
ISBN
9781472525406

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it’s not an easy territory to navigate or get a handle on.

Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

The value of the music industries

Recorded music

Live events

Branding in music

Artist management

Digital distribution

Read More
Format
Paperback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Date
17 December 2015
Pages
336
ISBN
9781472525406

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