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Identify and Evaluate Advertising
Hardback

Identify and Evaluate Advertising

$94.99
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What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

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MORE INFO
Format
Hardback
Publisher
Lerner Publications (Tm)
Country
United States
Date
1 January 2015
Pages
40
ISBN
9781467752268

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Read More
Format
Hardback
Publisher
Lerner Publications (Tm)
Country
United States
Date
1 January 2015
Pages
40
ISBN
9781467752268