Many Alabamians may not realize how many of their fond memories involve advertising signs. Although these neon spectaculars, billboards and even signs painted directly onto brick walls were created expressly to persuade customers or tourists to patronize businesses, many such signs remained in place for so long that they became landmarks in their own right. From the California-inspired sign for Art's Char House and the ubiquitous signage of Bargain Town USA to Tuscaloosa's famed Moon Winx Motel neon masterpiece, author Tim Hollis guides readers on a hunt for signs that wormed their way into the collective Alabama memory.