The Benjamin Franklin Parkway has sliced through the Logan Square neighborhood of Center City (downtown) Philadelphia since World War I. Named after Philadelphia’s favorite son, the mile-long boulevard begins at city hall and heads diagonally towards Logan Circle before reaching the Philadelphia Museum of Art. The postcards and other images in this work show the parkway’s development and its role in Philadelphia’s civic and cultural life. Despite often serving as a speedway into and out of town, the Ben Franklin Parkway is a triumph in urban planning that has become a treasured part of the City of Brotherly Love.