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More than 20% of students choose business as a major. Give your students a leg up on the competition….
Open For Business: An Introduction to the Real World introduces today’s time-starved community college students to the world of business. Written by long-time community college educators, this introductory level business textbook, provides all of the necessary information in an easily readable and retainable format.
Written in a plain, flowing, and easy to read format, Open For Business: An Introduction to the Real World focuses on
real world
application scenarios providing the reader with practical, usable advice in addition to high-end concepts and theories.
Available in print and eBook formats, Open For Business: An Introduction to the Real World:
Is practical! The book explains business basics through examples and practical advice so students can start using learned concepts right away. Is logical! The text provides a logical introduction to business: basic ideas build on one another and lead to more advanced business concepts.
Is student friendly!Learning Objectives and Opening Story vignettes introduce the reader to important concepts they will encounter in each chapter. Is accessible! A running glossary in the margin provides the reader with easily accessible material. Gauges comprehension!Chapter Summaries, Review Questions, Discussion Questions, and References reinforce the concepts learned and encourage the reader to test his/her comprehension of concepts taught.
