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Professor Folke 0lander celebrates his 70th birthday the 21st of July 2005. With this Festschrift , Folke 01ander7s colleagues and collaborators over the years want to honour him and to express their appreciation of his life-long contribution to - search, especially research within the themes reflected in the title of this volume: Consumers, Policy and the Environment. Having established close collaboration with European economic psychology’s grand old man, Karl-Erik Warneryd, already during his PhD study, Folke 0lander became an active contributor to the development of economic psychology as a - search field in Europe. When the International Association for Research in E- nomic Psychology (IAREP) was founded in 1982, Folke Olander was present, and he was president of IAREP in 1989- 199 1. Folke 0lander has played an equally - fluential role in European and international consumer policy research. Together with Gerhard Scherhorn and Norbert Reich, he was a founding editor of the Journal of Consumer Policy in 1977, a position he has held until 2005. Folke 0lander has also been very active in Nordic consumer policy and in Nordic consumer research since the 70s. He played a crucial part in the Nordic workshop Consumer and - ciety in 1978 and organized the workshop on Road to consumer influence in Helsinki in 1986. He has been a member of the Nordic Consumer Committee under the Nordic Council of Ministers since 1994.
