Selling Group Insurance to Small Business Ain’t Brain Surgery: A Simple System that Works

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Are you building a business or working a practice?

A simple system to build a business

Who are small business owners?

How do you find them?

Why small business owners buy

Get them to call you

A simple marketing plan that works

What to do when they call

The 111/2-minute interview

Follow up, follow up, follow up

Spinoff business

Turning a customer into a client

Making lots and lots of money

A must have guide to selling insurance to small business.

Bill Walker, Blue Cross Ontario