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The publishing industry is rapidly evolving and jobs in the business are changing as well. This book introduces readers to the variety of fields in electronic publishing. Readers learn about the education required to enter the business, including the technical and computer skills necessary. They learn about the basic concepts in publishing electronically, such as editing, production, and distribution, as well as copyright, piracy, and changing business models. This book outlines various jobs, among them writers, editors, production editors, designers, and marketing and distribution professionals. Tools for electronic publishing, such as Photoshop and InDesign are introduced. Content platforms such as XML and ePub are explained along with new promotion tools including social media. Readers will take a look at what the future of electronic publishing may be.
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The publishing industry is rapidly evolving and jobs in the business are changing as well. This book introduces readers to the variety of fields in electronic publishing. Readers learn about the education required to enter the business, including the technical and computer skills necessary. They learn about the basic concepts in publishing electronically, such as editing, production, and distribution, as well as copyright, piracy, and changing business models. This book outlines various jobs, among them writers, editors, production editors, designers, and marketing and distribution professionals. Tools for electronic publishing, such as Photoshop and InDesign are introduced. Content platforms such as XML and ePub are explained along with new promotion tools including social media. Readers will take a look at what the future of electronic publishing may be.