Campaign Communication and Political Marketing

Philippe J. Maarek

Campaign Communication and Political Marketing
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Published
18 April 2011
Pages
288
ISBN
9781444332353

Campaign Communication and Political Marketing

Philippe J. Maarek

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. It provides complete overview of the contemporary political campaign. It gives comparative analysis of campaigns from country to country. It covers the impact of digital media, 24/7 news cycle.

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