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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Hardback

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

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How a dominant magazine publisher developed the business of market research

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MORE INFO
Format
Hardback
Publisher
Temple University Press,U.S.
Country
United States
Date
15 July 2009
Pages
240
ISBN
9781439900154

How a dominant magazine publisher developed the business of market research

Read More
Format
Hardback
Publisher
Temple University Press,U.S.
Country
United States
Date
15 July 2009
Pages
240
ISBN
9781439900154