A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

Douglas Ward

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Format
Hardback
Publisher
Temple University Press,U.S.
Country
United States
Published
15 July 2009
Pages
240
ISBN
9781439900154

A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

Douglas Ward

How a dominant magazine publisher developed the business of market research

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