Where East Eats West: The Street-Smarts Guide to Business in China

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West, uses Goodman’s unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. It was designed to be the ultimate airplane book and entertains the China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them, having a conversation. From sandwiches to nuclear power plants, Goodman’s in-the-trenches China experiences cover an unusually broad range and the advice he offers you comes unvarnished, unleavened, and unadulterated, just like he lived it. Anyone contemplating an adventure in the world of China business will learn an awful lot from him. Ted Plafker, 20 year China veteran & author of Doing Business in China