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The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution
Hardback

The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution

$463.99
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This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today’s wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry’s current economic condition.

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MORE INFO
Format
Hardback
Publisher
Peter Lang Publishing Inc
Country
United States
Date
12 July 2012
Pages
306
ISBN
9781433117206

This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today’s wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry’s current economic condition.

Read More
Format
Hardback
Publisher
Peter Lang Publishing Inc
Country
United States
Date
12 July 2012
Pages
306
ISBN
9781433117206