Digital Marketing

Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing for communication in and across teams for business planning and development. Author, professor and business consultant Dr. Kyle Allison uses his multi-faceted knowledge and experience from teaching and consulting to give you succinct need-to-know facts in our famous QuickStudy format that offers more answers per page than any other source. Color coded sections bulleted for easy access were developed to see the whole scope of how the details fit together for a price that cannot be beat for the knowledge gained. Adopt this tool for your students, or add it to your business team toolbox. 6 page laminated guide includes:

Digital Marketing Funnel Goals & Key Terms SEO Framework SEM Framework

Step-by-Step SEM Bidding Process

Mobile Marketing

SMS Marketing Framework Mobile App Marketing Framework Mobile Web & Responsive Design Framework

Email Marketing

Best Practices Benefits Challenges Types

Social Media Marketing

Best Practices Benefits Challenges Types Influencer Marketing Best Practices

Digital Media

Types Paid Media Owned Media Earned Media

Digital Marketing Analytics & Metrics

Analytics Framework Digital Marketing Datatypes Digital Marketing Metrics