Life is Crap: When Bad Sh*t Happens to Good People

Life is Crap (LIC) is a national brand that extends into many types of products and sales channels and is now widely recognized by the consumer. LIC T-shirts are sold in 14,000 retailers in the U.S. The perfect antidote for those who feel out of sync with the Life is Good catchphrase one sees everywhere, Life is Crap allows us to poke a little fun at ourselves and the world - it’s a good way to get through those occasional lousy moments. And for those who aren’t eternal optimists, Life is Crap communicates a choice sentiment for these particularly trying times, enabling even diehard misanthropes to laugh out loud.