Industrial Tourism: Opportunities for City and Enterprise

Alexander H.J. Otgaar,Leo van den Berg,Rachel Xiang Feng,Rachel Xiang Feng

Industrial Tourism: Opportunities for City and Enterprise
Format
Hardback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
28 June 2010
Pages
242
ISBN
9781409402206

Industrial Tourism: Opportunities for City and Enterprise

Alexander H.J. Otgaar,Leo van den Berg,Rachel Xiang Feng,Rachel Xiang Feng

Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.

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