Guide to Business Research Methods

This textbook provides students at undergraduate and MBA levels with a thorough introduction to the research methods they need to be familiar with and how to apply them. A popular course text, it teaches the skills that are essential for planning, conducting and reporting research projects, as well as evaluating others’ research. The authors offer a clear overview of the different steps in a research process: from the definition of a research problem to designing and conducting a study. Each chapter corresponds with a specific stage in the research project. Students are then given numerous examples and practical guidelines. Finally, attention is paid to the results of statistical data analyses and their inclusion in the report and presentation of the research project.