The Business of Sustainability: Building Industry Cases for Corporate Sustainability

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Most academics and certainly most sustainability managers agree that research on the ‘business case’ for sustainability has been very inconclusive. In fact many have simply decided that the business case for sustainability is elusive. This book goes further than ever before in trying to be more specific about the economic rationale for corporate sustainability, by approaching this issue on an industry specific level. To do this, empirical evidence was gathered from managers in nine industries, along with their stakeholders, during an extensive and ambitious research project. The book gives a detailed and representative insight of the business case in the nine sectors but also a unique cross industry perspective on this issue. MARC BRUNNER Technische Universitat Berlin, Germany OLIVER ECHELMANN Technische Universitat Berlin, Germany ACHIM GEBEL Technische Universitat Berlin, Germany HANS-JRG HESS Technische Universitat Berlin, Germany AILEEN IONESCU-SOMERS Researcher, Forum for Corporate Sustainability Management, IMD,Switzerland and University College Cork, Ireland OLIVER SALZMANN Researcher, Forum for Corporate Sustainability Management, IMD, Switzerland and Technische Universitat Berlin, Germany