The Visionary Package
Herbert M. Meyers,Richard Gerstman
The Visionary Package
Herbert M. Meyers,Richard Gerstman
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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
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