For introverts, one of the most intimidating skills they need to develop in order be successful in business and life is networking. Matthew Pollard, the leading expert on introversion and business growth, shares how introverts can actually turn their perceived weakness into a competitive edge.

In The Introvert’s Edge to Networking, Matthew outlines his proven process for introverts to target and connect with top influencers, leverage connections in a comfortable way, and land new business without having to ask for it. The processes he outlines are all about working smart and knowing what you bring to the table. They rely on building strong relationships where both sides benefit and you earn a reputation where people come to you.

From growing up in a small city in Australia where he suffered from a learning disability that only fed his already introverted nature, Matthew was laid off from his first job weeks before a major holiday and then took the only job that was available to him-door to door sales! After a week of getting doors slammed in his face, he developed a system that started working for him while also being comfortable to sustain as an introvert.

As Matthew says: I like to say that our failures seed the success of our future. I think it works the same way for introverts. Because we don’t have the same natural abilities as extroverts, we have to make up for it in other ways … but that extra effort actually gives us an edge over others.