Internal Communication Strategy

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller, this book tackles the key topics facing the industry today including communicating with neurodiverse employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication. Drawing on the author's 20 years of experience, and featuring case studies from the industry, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With the industry constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and best-practice insights throughout.