Are your webinars a ghost town? We have the antidote.

There’s never been a better time to reinvent virtual events by transforming them into customer-centric experiences.

Reinventing Virtual Events reveals a new way to produce online experiences that are entirely interactive called Customer-Centric Events. You will learn how to turn your ghost webinars into hybrid go-to-market simulations that drive explosive attendance and revenue growth with your customer center stage.

This book shatters conventional wisdom to create unconventional webinars that will dazzle your prospective customers and flood your pipeline. We will teach you next-level tips, tactics, and strategies to be wildly successful at orchestrating your online events in never-before-seen ways. You’ll learn how to:

transform your product-centric pitch-offs into innovative customer-centric events that activate, engage, and retain your ideal audience. leverage our signature G.A.M.E.S. framework to drive high-quality leads. build buzz, engagement, and high levels of interactivity during and after your virtual event<./li> attract the top speakers in your industry to participate in your events. mash up the formats and themes into hybrids that out-innovate your competitors. brand your event to such a level of world-class excellence that your audience won’t believe they don’t have to pay for it. recession-proof your go-to-market strategy with customer-centric events as the new foundation.

Beyond drills and role-plays, Reinventing Virtual Events leverages a proven simulation model that is the backbone of the hit event series GTM Games created by authors Julia Nimchimski and Justin Michael. It has proved to be one of the most disruptive yet commercially successful event series in B2B history. Now you too can move from the prevailing static webinar format to an interactive anything-can-happen showstopper.