This book is a summary of decades of sales experience and emphasizes the constants of sales success. It is written for the sales professional who asks themselves questions such as the following: Do I truly understand the mentality of the sales process? How do I overcome objections and secure an appointment? How do I empower the prospect to move in the same direction as me, so they feel they are part of the solution? These are just some of the many questions this book will answer. Ultimately, the aim of this book is to assist you to identify and strengthen your personal selling skills and that is what differentiates you from your competition. Each of the chapters in this book will fortify within you the confidence to go from where you are to where you want to be.