The Unknown Sales Secrets

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Discover the tried-and-true methods used by sales leaders around the world that have mastered the art of persuasion and objection handling. Written by Tony Bernabeo Since the early 1970s, Tony has worked in sales, beginning with the sale of life insurance, office equipment, and real estate. He began working for companies like Panasonic, Canon, and Konica as a sales trainer in 1983. On the East Coast, he taught thousands of sales representatives how to sell. For the aforementioned corporations, he created his own Basic, Advanced, and National Account selling classes as well as his own selling skills training programs. Sales offer the potential to earn some of the highest salaries, and many of his new trainees went on to become Managers, Directors, Presidents, and owners of their own businesses. Later, he oversaw over 300 sales representatives in one of Canon Corporation's largest direct sales teams and then turned around a troubled telemarketing division and making it one of the division's most significant revenue streams.