BDC Basics - 7 Foundations Of An Effective Automotive Business Development Center

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

The BDC in the digital age exists for staying in constant contact with prospects, communicating with and developing more business opportunities with past clients and the retention of loyal customers, increasing sales by driving traffic to the front door. Today the BDC concept is even more important than in the past. This is largely due to the impact of the Internet, social media, Smart-Phones, devices and the instant nature of communication in the digital age. Sales success in today's brave new digital world demands understanding of the place of the BDC in the Internet age and dealing with the needs of the information-based customer. Bernard Smalls, CPO HuMax Consulting Group