Engaging and accessible, New Venture Creation presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach, while engaging case studies, practitioner videos and reflective exercises situate learning in the practical.

Designed in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process in to three key phases: research, business model development and launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject.

New Venture Creation is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.