Getting Illustration Clients

The commissioning process can be a confusing maze for the commercial illustrator just starting out - so let Commercial Illustration be your beacon for success. Written by the duo that brought you Becoming a Successful Illustrator, here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration, from the point of the view of those hiring and briefing freelance illustrators: the art editors, the designers, the agents and more.

With insider tips that will make your work garner attention and satisfy the needs of the brief, each section is beautifully illustrated with full-colour examples of projects typical to main areas of practice from around the globe. Organised with key action points and summaries, as well as case studies from commissioning professionals, including Rachel Miles (BBC), Rich Tu (MTV), Francoise Mouly (New Yorker), Liisa Dudgeon (Tigerprint), and many more. Supporting exercises support Jo and Derek’s guidance, to be used off the shelf by students, graduates and early-career professionals working independently.

For the practicing illustrator, who want to see the commissioning process from ‘the other side’, you will always have to hand expert advice on what clients want, how commissioning works and how to get your work noticed. For lecturers in illustration, this is your go-to recommend for recent graduates looking for advice on the working world of commercial illustration.