Shaping China's Global Imagination: Branding Nations at the World Expo

J. Wang

Shaping China's Global Imagination: Branding Nations at the World Expo
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
8 November 2015
Pages
210
ISBN
9781349472369

Shaping China’s Global Imagination: Branding Nations at the World Expo

J. Wang

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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