Retail Internationalization in China: Expansion of Foreign Retailers

L. Qixun Siebers,Lisa Qixun Siebers,Lisa Zhang,Lisa Qixun Siebers, Dr,L Qixun Siebers

Retail Internationalization in China: Expansion of Foreign Retailers
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
19 July 2011
Pages
208
ISBN
9781349332816

Retail Internationalization in China: Expansion of Foreign Retailers

L. Qixun Siebers,Lisa Qixun Siebers,Lisa Zhang,Lisa Qixun Siebers, Dr,L Qixun Siebers

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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