Fitness coaching is becoming a highly sought after commodity in a brand new world of health-minded individuals. Our country has started going through a cultural shift and leaving the "super size me" era and entering the "make me healthy era". You see it all around you every day. Strength culture is taking shape. Fast food restaurants are struggling and trying to add healthy options, gluten, paleo, organic, all natural, these are words we see everywhere. Our country is changing for the better in terms of health. As people start to shift their focus to taking care of their body they are looking for people who have the knowledge to give them that will increase their quality of life and add years to that life. You are the professional, you have that knowledge and you are going to touch the lives of countless people both directly and indirectly. This book is intended for new coaches to help better understand the situations that the veterans have had to learn through experience.