From an Idea to Lego: The Building Bricks Behind the World’s Largest Toy Company

For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world’s famous toy company, with humorous black & white illustrations throughout. Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. . Find out more about LEGO’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book! . Find out the origin the name LEGO. (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company. . Discover how LEGO bricks are made and how they came up with their design. AGES: 10 to 12 AUTHOR: Lowey Bundy Sichol is the author and creator of From an Idea to…, the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialised writing firm that composes MBA case studies for business schools.