This book is targeted at business executives of companies: * approaching the Japanese Market, * reviewing their options in terms of Japan Entry Strategy, * already exporting to Japan (Indirect Sales) or, * already established and doing business in Japan (Direct Sales). In this book, we show: * That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. * That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. * How to market your products or services in Japan (B2C and B2B Marketing Guidelines). * Which Entry Strategies are available to foreign companies to choose from and guidelines for selection