Intelligent Customer Engagement

Unlock the future of marketing with Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing, a groundbreaking guide for modern marketers navigating today's complex and dynamic business landscape. Authored by marketing visionaries Aly Richards and Scott McLean, this revised edition offers a transformative approach to marketing that puts the buyer journey at the core of your strategy. In an era where traditional campaign-driven tactics no longer suffice, this book challenges you to rethink marketing as a driver of growth, moving beyond disconnected efforts to create seamless, personalised customer experiences. With practical frameworks, cutting-edge insights, and proven strategies, you'll learn how to design and manage content that aligns with every step of the buyer journey, ensuring measurable outcomes and sustained engagement. Here's what you'll discover inside: How to map and manage the buyer journey to elevate your marketing strategy. The role of AI, data analytics, and automation in driving personalised customer engagement. Real-world case studies showcasing the power of buyer journey management. Proven techniques to bridge the gap between marketing and sales, maximising ROI. Practical tools for creating content that not only engages but progresses customers through their decision-making process. Whether you're a marketing leader, strategist, or practitioner, Intelligent Customer Engagement is your must-have manual to thrive in today's customer-first, data-driven world. By following the principles outlined in this book, you'll unlock the full potential of your audience, transforming engagement into growth and ensuring your business stays ahead in an ever-changing market.