The Transfortainer

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It's only in the moment when a brand meets its audience that the real brand is born. This book is about a new kind of audience behaviour that's disrupting the brand playing field. As people increasingly look for personal meaning and transformation, they are disengaging from brands and instead seeking out self-reflection and a deeper form of engagement. Are purpose-driven marketing models still the best way to reach people in this new environment and give them value in the future? Or is the shift that's happening too great? Do we need to think differently? Written for the start-up or small challenger brand builder, this book sets out how to gain a potential advantage over the big established legacy brands. By being more agile and shifting focus to the audience themselves, while putting creativity and entertainment at the heart of the brand, we may be able to win our audiences' trust and build long-term relationships. This will help you gain traction by bringing joy and meaning to audiences and drawing attention to your brand in an organic way. In short, turning you into a 'transfortainer'. Perhaps it's time for your brand to entertain a change?