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International Business: The Challenges of Globalization, Global Edition
Paperback

International Business: The Challenges of Globalization, Global Edition

$140.95
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For international business courses. Develop cultural understanding in international business. International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.

Samples Download the detailed table of contents >

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MORE INFO
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
14 March 2023
Pages
452
ISBN
9781292450315

For international business courses. Develop cultural understanding in international business. International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject.

The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur.

Samples Download the detailed table of contents >

Preview sample pages from International Business: The Challenges of Globalization >

Read More
Format
Paperback
Publisher
Pearson Education Limited
Country
United Kingdom
Date
14 March 2023
Pages
452
ISBN
9781292450315