This is a book specifically written for members of the Armed Forces to help them create a great profile on LinkedIn. However, most of the advice and tips contained within it are equally applicable to anyone who is looking to create a great profile on LinkedIn. LinkedIn is a powerful social media business tool and it represents a huge opportunity for serving personnel to showcase your talent in a way that is relevant and interesting. Sadly, most serving personnel fail to utilise this great opportunity until it is too late - LinkedIn is not something to start using in the final months of your service. It's a great way of building your profile and network throughout your career. So my key message to anyone serving today is to get on board and start creating your profile today! This book gives you all the tips you need to get started and to create a great LinkedIn profile.