The Use of Visual and Aural Language Across Television Advertising by British Airlines.

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Aviation is one of the most lucrative business ventures in the world and in 2010 over 2.1 MILLION flights passed through British skies transporting a staggering 200 MILLION passengers to destinations across the world. This in-depth study into television advertising campaigns by British Airways and Virgin Atlantic takes the reader into the mindset of the aviation business and landscape.