Introducing Communication Theory: Analysis and Application reflects the fact that communication theory courses are vibrant and teachers of communication understand the importance of theoretical thinking. Thousands of instructors and students have appreciated the consistent, organized template employed throughout Introducing Communication Theory that guides exploration and inquiry.

The authors wrote the book to demonstrate to students how theorizing can help them understand themselves, as well as their experiences, relationships, media, environment, and culture. They felt that some books trivialized theory, while others were written at a level that was far too advanced for an undergraduate. Students benefit from a text that relates theory directly to their lives, and thorough updates of scholarship and examples enhance the relevance of Introducing Communication Theory for learners.