Loose Leaf for M: Advertising

William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)

Format
Loose-leaf
Publisher
McGraw-Hill Companies
Published
4 February 2021
Pages
480
ISBN
9781264058556

Loose Leaf for M: Advertising

William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.

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