Loose Leaf for M: Advertising
William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)
Loose Leaf for M: Advertising
William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.
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