Looseleaf for Introducing Communication Theory: Analysis and Application

Richard West (Emerson College),Lynn Turner (Marquette University)

Looseleaf for Introducing Communication Theory: Analysis and Application
Format
Loose-leaf
Publisher
McGraw-Hill Education
Country
United States
Published
12 May 2020
Pages
608
ISBN
9781260807608

Looseleaf for Introducing Communication Theory: Analysis and Application

Richard West (Emerson College),Lynn Turner (Marquette University)

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

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