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Home / ISE M: Advertising
ISE M: Advertising
Paperback

ISE M: Advertising

William Arens,Michael Weigold
$238.99
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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

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MORE INFO
Format
Paperback
Publisher
McGraw-Hill Education
Country
United States
Date
25 June 2021
Pages
482
ISBN
9781260598223

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

Read More
Format
Paperback
Publisher
McGraw-Hill Education
Country
United States
Date
25 June 2021
Pages
482
ISBN
9781260598223

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