""Swope of G.E.: The Story of Gerard Swope and General Electric in American Business"" is a biographical account of Gerard Swope, a prominent figure in the history of General Electric (GE) and American business in the early 20th century. Written by David Loth, the book traces Swope's rise from a low-level employee to the president of GE and his pivotal role in transforming the company into a modern, diversified corporation. The book delves into Swope's personal and professional life, including his upbringing, education, and early career. It also explores his leadership style, management philosophy, and innovative ideas that helped GE become a global powerhouse in industries such as electric power, aviation, and consumer appliances. Through Swope's story, Loth provides a detailed account of the evolution of American business during the first half of the 20th century, including the rise of corporate giants, the impact of the Great Depression, and the role of business in shaping American society. Overall, ""Swope of G.E."" is a comprehensive and engaging biography that offers insights into the life and legacy of one of the most influential figures in American business history.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.