""How An Election Was Won"" is a historical account of the British Conservative Party's journey to regain power after their defeat in the 1945 general election. The book is written by Ray Vicker, an expert in British politics, and provides a detailed analysis of the party's strategies, tactics, and leadership during this critical period. The book begins with an overview of the political climate in post-World War II Britain and the challenges faced by the Conservative Party in the aftermath of their defeat. Vicker then delves into the party's internal struggles, including the leadership crisis that plagued the party during this time. The author also examines the party's efforts to rebrand itself and appeal to a wider audience, including the working-class voters who had previously supported the Labour Party. He explores the party's use of new technologies such as television and radio to reach voters and the role of key figures such as Winston Churchill and Harold Macmillan in the party's resurgence. Throughout the book, Vicker provides a wealth of historical detail and analysis, drawing on primary sources such as party documents and interviews with key figures. He also considers the broader political and social context of the time, including the impact of the Cold War and the changing attitudes of British voters towards the role of the state. Overall, ""How An Election Was Won"" is a fascinating and insightful account of one of the most significant periods in British political history. It will be of interest to anyone interested in the history of the Conservative Party, British politics, or the post-World War II era.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
