Psychology in Personal Selling

Psychology In Personal Selling is a book written by Adolph Judah Snow, which provides a comprehensive guide to the psychological principles that are relevant to the field of personal selling. The book is designed to help sales professionals understand the psychology of their customers and use this knowledge to improve their sales techniques and strategies. The book covers a range of topics related to psychology and personal selling, including the importance of building trust and rapport with customers, understanding their needs and motivations, and using persuasive communication techniques to influence their behavior. It also explores the role of emotions in the sales process and how sales professionals can use emotional appeals to connect with their customers and build long-term relationships.Throughout the book, Snow provides practical advice and real-world examples to illustrate the concepts he discusses. He also includes exercises and activities to help readers apply the principles of psychology to their own sales situations. Overall, Psychology In Personal Selling is a valuable resource for anyone involved in the field of sales, from beginners to experienced professionals. It offers a unique perspective on the psychology of selling and provides actionable insights and strategies that can help salespeople improve their performance and achieve greater success.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.