The Marketing Of Automotive Parts: Michigan Business Studies, V12, No. 1 is a book written by Charles Nelson Davisson. The book focuses on the marketing strategies used by companies that manufacture and sell automotive parts. It is based on Michigan Business Studies Volume 12, Number 1. The book provides a comprehensive overview of the automotive parts industry, including the challenges faced by manufacturers and retailers in this highly competitive market. It discusses the various marketing techniques used by companies to promote their products and increase sales, such as advertising, branding, and pricing strategies. The book also explores the impact of technology and globalization on the automotive parts industry and how companies are adapting to these changes. Overall, The Marketing Of Automotive Parts is a useful resource for anyone interested in understanding the marketing strategies used by automotive parts companies and the challenges they face in this dynamic industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.