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Paperback

The Works of Joseph Hall V2, Contemplations: With Some Account of His Life and Sufferings (1808)

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Recent research is showing that retailers are spending more on the internet while at the same time cutting their budgets in other marketing areas. Retailers who don’t learn how to utilize the online channel more effectively risk falling behind their more knowledgeable competitors.
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that. It examines the impact of social media on internet retailing and on the latest trands in online merchandising. It looks at the growth of online retail, both past and projected. International case studies and interviews with leading global retailers punctuate Clelland’s account.

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MORE INFO
Format
Paperback
Publisher
Kessinger Publishing
Country
United States
Date
10 September 2010
Pages
530
ISBN
9781166334567

Recent research is showing that retailers are spending more on the internet while at the same time cutting their budgets in other marketing areas. Retailers who don’t learn how to utilize the online channel more effectively risk falling behind their more knowledgeable competitors.
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that. It examines the impact of social media on internet retailing and on the latest trands in online merchandising. It looks at the growth of online retail, both past and projected. International case studies and interviews with leading global retailers punctuate Clelland’s account.

Read More
Format
Paperback
Publisher
Kessinger Publishing
Country
United States
Date
10 September 2010
Pages
530
ISBN
9781166334567