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How can psychology be applied to business? Originally published by Hugo Munsterberg in 1913, this classic treatise applies experimental methods to business and is the foundational text of industrial/organizational psychology. With a new foreword by Milton D. Hakel (Professor and Ohio Eminent Scholar Emeritus) the impact of this work continues to be felt a century after its initial publication.
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How can psychology be applied to business? Originally published by Hugo Munsterberg in 1913, this classic treatise applies experimental methods to business and is the foundational text of industrial/organizational psychology. With a new foreword by Milton D. Hakel (Professor and Ohio Eminent Scholar Emeritus) the impact of this work continues to be felt a century after its initial publication.